Play Region

Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it’s dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com

That being said, I felt it would be worthwhile to blog a bit about Seth’s new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post…

Marketers aren’t really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told.

Here’s what I learned:

• You must have a product that delivers on your story if you want long-term success
• You need to start at the fringes to build passionate users, have these early adopters tell your stories, then you can move a bit to the middle to reach more
• You only tell your story once. Passionate users continue to tell your story, whether you want them to or not, so you might as well embrace them.
• You will not reach everyone, so don’t try to. Mass messages are too watered down and are not authentic enough to get viral and spread enough to make it worth your while

Those are the big takeaways I got from Seth’s book. You can read his blog at allmarketersareliars.com or buy the book from the world’s greatest online bookstore, 800CEOREAD.com.

I hope you’ll make your own judgment about this book and check it out for yourself. If not, that’s fine too. Maybe this book wasn’t meant for you.

Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil’s personal philosophy is paraphrased from Tim Sanders’ fantastic book Love is the Killer App: “Share your knowledge, your network, and your love. The rest will follow.” Feel free to contact Phil at http://makeitgreat.org or call 414.640.7445 anytime.

“Action, thriller and humor - this book has it all! Men of
Extreme Action by Joseph Kochanoff is one of the better
books I have reviewed this year. Based in the action movie
making industry, Joseph incorporates murder, excellent
fight scenes and sabotage.

The two main characters are action movie stars that have
difficult personal issues keeping them from doing their best.
Wolfe Neilson is an aging man who is losing the battle both
in his career and with alcohol. Steele Taylor is an older
egomaniac who has become ruthlessly rude and
demanding. These two actors are forced to make one last
stab at reviving their dying careers (and personalities) by
making an action movie together. Neither is used to sharing
the ‘lime light’ and the antagonism between these two
ancient enemies is quite entertaining. Steele and Wolfe are
constantly trading insulting wisecracks that had me
guffawing aloud - yet in the end they will depend on each
other to live through another day.

Colorful characters such as Mr. Pang, the torture-trainer who
forces Wolfe and Steele to cooperate, and Tina, the agent
who mediates many antagonistic situations, brighten the
story line. The rival -the most popular action movie star of
the day - Blaze Vansome, is easy to hate.

Steele and Wolfe are soon living as if inside one of their
movies. Who can they trust? Where do they go for help?
How does one fight a well-connected crime organization on
their own?

In their desperate efforts to solve the mystery of who is
trying to sabotage their movie, Wolfe and Steele stumble
into one hilarious situation into another. Their banter keeps
the mood light and the action is so fast paced you will not
want to put the book down.

I highly recommend this book.”

ISBN#: 1413735398
Author: Joseph Kochanoff
Publisher: Publish America, Inc.

~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment Author of Towards Understanding, a collection of poetry.
http://www.sunshinecable.com/~drumit

“Dance with me so I can show you the way to get gloriously lost in the
forest.“ This charming quote from the book, “Which is More
Round, the World or Your Tummy,” is a great introduction to the delightful
dance of words found on every page. The author, Leslie Miklosy, lets his prose twirl
and play, dance and giggle, hit and run. I found reading his book to be a thoroughly
engaging and enchanting experience that made me smile, think, nod, and even
scratch my head a little now and then.

Once you open the cover, you will find a book that is fast and easy to read if
you choose, yet if you prefer to read it slowly and thoroughly, you will have a
greater appreciation of the writing skill and talent of this writer. “Which is More
Round, the World or Your Tummy” is a completely original, quizzical, fanciful
little book packed with serious delights for the mind, heart, soul and … funny
bone.

I recommend this imaginative and insightful collection of original quotes,
musings, poetry, philosophy, observations and thoughts to anyone who likes to
read for mental stimulation or for plain entertainment. “Tummy” covers
such a wide variety of topics that I cannot imagine anyone not finding something to
thoroughly enjoy.

If thoughts are nourishment of the mind and words are food for the soul, then
Mr. Miklosy has written a delightful side dish of life. I hope there will be a second
helping in the future!

“Which is More Round, the World or Your Tummy” can be found at
Amazon.com and BN.com

Cherie’ Davidson has been working as a Web copywriter,
content editor, press release writer, Web Reviewer and
site marketing consultant for several years. You can read about Cherie and her work at
her Website, http://www.suitablewords.com
You may contact her at cherie@suitablewords.com